Through the success of acts like BTS and BLACKPINK, Korean artists have been expanding to global markets. The K-pop industry is also growing rapidly, with more than half of the sales of major K-pop entertainment agencies happening overseas. Such global appeal has reached a point to where artists with a K-pop style are being developed even in regions outside of South Korea.

However, the K-pop entertainment industry market is still closed, and information asymmetry is high. Therefore, people coming from outside of Korea who want to get a job related to K-pop suffer from lack access to certain information. Even if they have a hard time getting into the entertainment industry, there is no way to strengthen their job competence except by learning from experience. Yet, this presented a problem as no entertainment agencies had even a basic system to foster executives and employees.

We felt that in order to continue to grow the industry, the growth and support of people who are essential to this industry as well as those who want to be in it must be supported. So, we created a community where we could provide them with the information they needed, communicate with each other, and share information. Starting with this movement, a company called Conexus Lab was born.